THAILAND. The Moodie Davitt Report is on location in vibrant, buzzing Bangkok where Kiehl’s is celebrating the fifth instalment of its hugely successful #Kiehlsloves campaign.
The celebrations kicked off last night with a glamorous welcome dinner and continued today with the launch of three interactive installations at King Power Srivaree Complex, coinciding with the travel retailer’s 30th anniversary. The campaign runs until the end of September.
The three interactive pop-up stores playfully combine Bangkok’s colourful culture with Kiehl’s New York heritage. The first pop-up shines a light on Kiehl’s sustainability programmes and features an interactive bicycle game and an augmented reality zone that takes customers on a journey through Kiehl’s sustainable sourcing processes.
The second pop-up highlights the brand’s best-selling Calendula Herbal Extract Toner, and the newly launched Calendula Serum-Infused Water Cream. It also features a life-sized Tuk Tuk’, which has become a symbol of Thailand’s unique aesthetic.
The last pop-up is a dedicated event zone, specially designed for today’s festivities. The space features recycled foldable stools, that further emphasise Kiehl’s sustainability philosophy. The launch was attended by Kiehl’s Brand Ambassador, Chinese actor Hou Minghao, who greeted hoards of adoring fans who flew in from China to meet him.
The launch event also celebrates Kiehl’s ‘Made Better’ partnership with Pur Projet. The initiative aims to plant over 20,000 trees in Thailand’s Isaan region, and educate farmers about sustainable farming techniques that will teach them how to integrate forestry into agriculture. From now until 31 October, US$1 will be donated to the Pur Projet for every purchase of 125 ml Kiehl’s Ultra Face Cream.
The Kiehl’s Loves Campaign will travel to the CDF Mall in Haitang Bay on Hainan Island next week, followed by its final location in Lotte Duty Free in Seoul this October.
- Stay tuned for more exclusive coverage by The Moodie Davitt Report’s Fashion Beauty & Social Media Editor Hannah Tan-Gillies.
Here is a snapshot of our social media coverage of #KiehlsLovesBangkok.
