EUROPE. French natural cosmeceutical brand Nuxe has unveiled a high-profile activation at Geneva and Lyon airports, showcasing its hero Huile Prodigieuse line. It will run until the end of this week.
For the past three weeks, travellers at Lyon and Geneva airports have enjoyed a gold-themed promotion starring the Huile Prodigieuse and Huile Prodigieuse Or dry oils from Nuxe.
The installation features a giant screen displaying product videos and is further enhanced by fully-trained on-site beauty consultants. Nuxe’s consultants have been giving shoppers a temporary golden sun tattoo, which could be applied on the spot or taken away as a souvenir.
In addition, customers are rewarded with a summer tote bag as a free gift for every purchase of any Huile Prodigieuse product.
Nuxe Trading Marketing Manager Travel Retail Audrey Cardonne said: “Our retailer partners gave the activation prominent positions. Our beauty consultants were excited by the offer and so they really got behind it. As a result, we have been seeing very positive sales of our Huile Prodigieuse products during this period.”
