Nuwave Channel Partners has achieved its first airport retail listings in Europe, Asia and South America through its in-house brand, Bitmore.

The travel and technology product manufacturer and distributor said it has achieved a “long-held ambition” through the new collaborations with Dufry company World Duty Free (WDF) in the UK, Cellshop Duty Free in Brazil and Mumbai Duty Free (MDF) in India.

The latest Bitmore range of eco-friendly, tech products – which are made using recycled plastic – offers over 25 items including powerbanks, QI chargers, headphones, speakers, cables and wellness and travel accessories. Many of the products are available in a range of colours.

The Bitmore products are certified by RCS, with production audited and tested to verify products are made from recycled plastics. Nuwave’s aim is to reduce its use of new plastics by a minimum of 80% by the end of 2022.

“These past two years have been extremely difficult, so expanding our customer base into airport ground stores is a very satisfying development for the business. Breaking into South America and India is huge step for the global profile of the Bitmore brand.” – Nuwave Channel Partners Founder and CEO Hoj Parmar

Selected items from the Bitmore range are already listed with some of the biggest commercial airlines in Europe, Asia Pacific and the Middle East.

The WDF store at London Heathrow Terminal 5 was the first to stock the Bitmore products, with bespoke point of sale materials created by Nuwave to enhance on-shelf visibility and appeal. The range will be available in other WDF stores in the UK in the near future.

Cellshop Duty Free is featuring Bitmore across its network of stores in Brazilian airports while in India the brand’s products are available in MDF stores at Bengaluru Kempegowda International Airport and Mumbai Chhatrapati Shivaji Maharaj International Airport. At the Mumbai hub, the range is available in all MDF stores in arrivals and departures, and also through its Digi Store chain of shops.

Nuwave Channel Partners highlighted Bitmore’s competitive pricing policy. Bitmore newcomer, TWS earbuds, have a travel retail exclusive RRP of €30. The touch-control buds come with a charging case which features a digital screen to let the user know how much power is left in each earpiece.

Nuwave Channel Partners CEO and Founder Hoj Parmar said: “We work exclusively within travel retail and offer highly-competitive prices to retailers. We understand this channel well, we understand the consumer, which is increasingly looking for products with sustainability credentials and we make sure our product offering is relevant to travellers.

“Travel retail itself is a very dynamic, ever-evolving, and amazingly resilient channel, as we have seen across the past two years. I’ve worked with high street retail as well, but travel retail for me personally is just on a different level in every respect.”

The latest Bitmore range includes power banks and mobile device chargers

On the company’s airport store listings Parmar added: “These past two years have been extremely difficult, so expanding our customer base into airport ground stores is a very satisfying development for the business. Breaking into South America and India is huge step for the global profile of the Bitmore brand.

“We are very proud of the environmental credentials of these products, which we know has resonated with these new customers. We already have 25 SKUs in this eco-friendly travel tech range, and we continue to work on new product development to add to that.”

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