BeachyFeet, a beach footwear, apparel and accessory brand founded in Marbella, Spain amidst the COVID-19 crisis, is targeting travel retail, a channel that company founder John Lodge describes as the “perfect fit”.
With a ‘not just flip flops, a way of life’ tagline, the brand takes inspiration from Mediterranean and Andalusian coastal culture. “Made for all lovers of the beach, sun, sea and good vibes”, BeachyFeet products include flip-flops for men and women, bikinis and anklets. A Beachy XO nail varnish line is also available.
All BeachyFeet products are made from materials containing no animal by-products. No animal-derived glue is used and its factories are ethically checked and certificated.
BeachyFeet Managing Director John Lodge launched the brand last summer following more than 12 years in the UK fashion and music industry. Most recently Lodge was Managing Director for Rainbow Global Imports, a company specialising in fashion and accessories and with offices in the UK and China.
Lodge believes BeachyFeet is a sure winner in travel retail and is already discussing collaborations with selected retailers.
“The flip flop market alone is worth a staggering US$23 billion per annum and I feel there is room for some Spanish influence there”
He described BeachyFeet as “all things Spain”, beach-inspired fashion and footwear, from design to production. Lodge is working with local suppliers to progress plans to manufacture locally in Spain.
“Despite launching in uncertain times we have seen some success into this year, with confidence in being able to wear a pair of flip flops and go to a beach at a higher level than 2020,” he said.
“The flip flop market alone is worth a staggering US$23 billion per annum and I feel there is room for some Spanish influence there.”
BeachyFeet products are available in selected domestic market stores, including major hotel boutiques. New distribution agreements in France, Germany, Austria, Netherlands, the UAE and Belgium have been finalised and the BeachyFeet team has been bolstered by the appointment of a former Havaianas senior manager to spearhead the brand’s expansion.
“The travel retail market is something which really excites me personally being a frequent flyer and I know with the right approach our new brand could bring success to retailers far and wide”
According to Lodge, the brand has a fast-growing online presence. Its www.beachyfeet.es platform encourages visitors to “find your BeachyFeet”.
“The travel retail market is something which really excites me personally being a frequent flyer and I know with the right approach our new brand could bring success to retailers far and wide,” Lodge said.
“We have adopted a truly global approach to doing business and have customers in all corners of the world to date in our short existence. That is something we hope to expose to travel retailers.”
Look out for an interview with John Lodge coming soon. He can be contacted by email on john@beachyfeet.es or by telephone: +34 711 010 401.
