Nicki Minaj will continue to front MAC’s Viva Glam campaign for 2013. (Minaj also fronted the 2012 campaign, in partnership with Ricky Martin.)
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Nicki Minaj’s 2013 Viva Glam duo: 100% of the selling price will be donated to the MAC Aids Fund |
The hip-hop queen is promoting a new, limited-edition pastel lavender pink shade of Lipstick and Lipglass, which will be available in travel retail worldwide from February. 100% of the selling price will be donated to help women, men and children living with and affected by HIV/AIDS, courtesy of the MAC Aids Fund.
ABOUT THE MAC AIDS FUND
The MAC AIDS Fund (MAF) was established in 1994 to support men, women and children affected by HIV/AIDS globally. MAF is a pioneer in HIV/AIDS funding, providing financial support to organisations working with underserved regions and populations. As the largest corporate non-pharmaceutical giver in the arena, MAF is committed to addressing the link between poverty and HIV/AIDS by supporting diverse organisations around the world that provide a wide range of services to people living with HIV/AIDS. To date, MAF has raised over US$224 million exclusively through the sale of MAC’s Viva Glam Lipstick and Lipglass, donating 100% of the sale price to fight HIV/AIDS. For more information visit www.macaidsfund.org
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