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The New York City Collection by Neuhaus features personalised sketches of various locations in the Big Apple |
BELGIUM. Belgian chocolatier Neuhaus has extended its travel retail exclusive City Collection with the New York destination chocolate box.
The new box joins the existing City Collection, which consists of Brussels (hometown of the brand), Paris, London, Amsterdam and Hong Kong.
Specially designed for travel retail, the box offers a simple design with a personalised sketching of the destination. It contains 15 non-alcohol pralines with high quality ganaches. An accompanying “˜roadmap’ describes each praline and aims to guide the consumer in his tasting.
Neuhaus believes the City Collection is “a winner” in travel retail. “Destination boxes have an accessible price point and optimise the buying attraction because it meets different customer expectations: brand, gifting and destination,” it said.
The City Collection is ranked in the top five of Neuhaus travel retail products.
About Neuhaus
Neuhaus was founded in 1857, when pharmacist Jean Neuhaus opened a shop in Brussels with his brother-in-law in Galerie de la Reine. In the cellars below his premises he started to make bonbons, which gradually became a leading chocolate and patisserie business. In 1912, his grandson became the first to launch a chocolate-coated bonbon, which he named the “˜praline’. But it was not until after World War One that the praline gift box – the ballotin – was introduced.
Having grown over the years, the Neuhaus Group has today become an independent manufacturer of chocolate pralines, chocolate and quality biscuits. The company enjoys a worldwide reputation, operating mainly in the high-class praline market under the Neuhaus brand name. Neuhaus is a supplier by appointment to the Court of Belgium.
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