Nestlé International Travel Retail (NITR) is rolling out its new travel retail-exclusive Kit Kat Mini Moments across major international airports.
The snack-sized Kit Kat was unveiled at last year’s TFWA World Exhibition and launched at Dubai International in December . The new line is positioned to appeal to millennials and consumers who seek new experiences and flavours.
Kit Kat Mini Moments offers five flavours including caramel, mocha, cookies & cream, hazelnut, and milk chocolate.
NITR said it expects the line to drive full-value sales through value-added differentiation with indulgent flavours in a premium packaging, suitable for both gifting and as a self-treat.
According to NITR, Kit Kat Mini Moments is sourced from 100% certified sustainable cocoa through the Nestlé Cocoa Plan. The Nestlé Cocoa Plan works to improve the lives of cocoa farmers and their communities, as well as ensuring the quality of cocoa in every product.
Nestlé International Travel Retail General Manager Stewart Dryburgh said: “Kit Kat Mini Moments is designed to drive full-value sales for retailers through consumer relevant innovation and the highest-quality product.
“Kit Kat Mini Moments presents a great opportunity to drive confectionery sales.”
