Nestlé International Travel Retail has introduced its digital #Liveyourbreak KitKat activation at Paris Orly Airport.
The promotion, which launched two years ago in travel retail, is designed to target four different profiles of Millennial traveller: the Urban Breaker for the city-exploring breakers, the Festival Breaker for the live music-loving breakers, the Adventure Breaker, and the Wellness Breaker.
The animation allows travellers to create a personalised pack with their own photos and share their KitKat break experiences.
