Nestlé International Travel Retail (NITR) is highlighting travel retail exclusive lines from its key KitKat, Nescafé and Nestlé Swiss brands at the China International Consumer Product Expo (Hainan Expo) this week.
During the event – at the Hainan International Convention and Exhibition Centre, Haikou, 11-15 April – NITR aims to increase awareness of its travel retail range while reinforcing its ambition of driving food to become the most shopped category in the channel.
A dedicated wall bay features the most recent additions to the NITR portfolio including four flavours of the KitKat Senses Tablets and KitKat Share Bags, which include 250g Chunky Minis Bag, 517g Share Bag Break Time and 250g Minis Bag.
Latest Nestlé Swiss additions include 170g Indulgent Tablets in four flavours: Dark Blueberries, Almond & Hazelnut; Dark Candied Orange Peel Pieces & Cocoa Nibs; Milk Cranberries, Hazelnut & Almond and Milk Raisins, Almonds & Hazelnuts. A 470g Nestlé Swiss Chunk Bag is also featured.
The Nescafé variants featured at the expo include Nescafé Gold Roastery Dark and Light, Nescafé Azera Americano, Americano Decaff and Americano Intense.
NITR Global Head of Marketing Aura Sanchez said: “It’s been an exceptionally challenging time for China during the COVID pandemic, but Hainan has continued to shine through, and this Expo has become a massively important date in the annual events diary.
“We are delighted to exhibit again as part of the Nestlé China corporate stand, introducing the latest additions to our unique portfolio of globally loved confectionery brands, now available to Chinese consumers, not just in Hainan, but internationally as they are able to travel again.” 
