Shiseido Travel Retail will highlight new products from its NARS brand, including the updated travel retail-exclusive NARSissist #Jetsetter collection, at next week’s TFWA World Exhibition. (stand B20).
NARSissist #Jetsetter, NARS’ first-ever travel-exclusive collection, was introduced at the 2015 TFWA World Exhibition. Since then the four-set collection has launched in Asia Pacific and EMEA travel retail, supported by activations offering make-up demonstrations in partnership with key travel retailers.
For 2017, NARS is renewing the range with new sets containing some of the brand’s cult products and best-sellers. The new collection comprises four individual sets designed to help “the globetrotting woman ‘Get Ready. Jet Set. Go’.”
The NARSissist #Jetsetter Audacious Lipstick Set features high-pigment lipsticks in the following shades: Anita (nude, antique rose), Charlotte (deep, oxblood burgundy) and Carmen (vivid, geranium red).
The Orgasm Face Set comprises Orgasm Lip Gloss, full-sized Orgasm Multiple and Orgasm Blush, all presented in a pouch.
NARSissist #Jetsetter Eye, Cheek, and Lip Palette is said to provide a full-face touch-up in a single compact.
Products include: Dolce Vita Velvet Matte Lip Pencil, four buildable eyeshadows, a travel-sized #20 Blush Brush, Laguna Bronzer and Orgasm Blush.
The Travel Brush Set offers three exclusive travel-sized make-up brushes for cheek and eye.
The 2017 NARSissist #Jetsetter collection launches in travel retail Asia Pacific and EMEA in May. The Audacious Lipstick Set will be available as a limited edition from May until October.
New Powermatte Lip Pigment is claimed to provide a liquefied pigment and zero-gravity feel to deliver “infinite matte colour saturation with flexible long-wear”. The product is available in 18 shades for travel retail and will launch in travel retail Asia Pacific and EMEA in September.
In related news, NARS will open its first flagship store in EMEA travel retail this month, at Dubai International Airport. The 28sq m space at Concourse D will feature over 600 SKUs in a minimalist space with dedicated product zones and interactive make-up stations.
