INDIA. Mumbai Duty Free has posted record monthly and yearly sales figures. The retailer said it achieved year-on-year sales growth of 21% in December 2018, while spend per passenger was up 16% during the month. It also posted annual growth of 27% in 2018 for a new yearly record.

Mumbai Duty Free, which is owned by Flemingo Travel Retail Limited, a subsidiary of Flemingo Group, attributed the results to marketing drives.

These included The Big Bollywood Campaign and Pay Zero, which featured a collaboration with the Bollywood film Zero, starring Shah Rukh Khan. Indias Bollywood industry is centred around Mumbai.

Mumbai Duty Free CEO Manishi Sanwal (right) promoting the Pay Zero campaign with Bollywood star Shah Rukh Khan.

A third campaign, The Great Duty Free Sale, saw travellers given free shopping gift cards.

An end-of-season sale for fashion and luxury items featured discounts of up to 50% on some goods, further helping to drive sales.

Flemingo Travel Retail CEO Manishi Sanwal said: “We are extremely proud of the results. We aim to continuously experiment and innovate with our strategies, and such positive results only encourage us more.”

Campaigns such as The Great Duty Free Sale helped to drive sales revenue at Mumbai Duty Free 27% last year.