Baron Philippe de Rothschild and the PGA of America have named Mouton Cadet as the official wine for the 2016 Ryder Cup at Hazeltine National Golf Club in Chaska, Minnesota.
The biennial Ryder Cup features 12 of America’s top professional golfers against 12 of their counterparts from Europe in a match-play, team competition.
Baron Philippe de Rothschild Managing Director Hugues Lechanoine (left) and PGA of America Chief Commercial Officer Jeff Price look forward to the 2016 Ryder Cup |
The relationship with the Ryder Cup began with an agreement between Ryder Cup Europe and the family-owned company Baron Philippe de Rothschild. Mouton Cadet was the official wine at the 2014 Ryder Cup in Gleneagles, Scotland, and will again be the official wine at the 2018 Ryder Cup at Le Golf National, near Paris in France.
Baron Philippe de Rothschild Managing Director Hugues Lechanoine said: “Mouton Cadet began its relationship with Ryder Cup Europe in 2014, and is now delighted to expand the relationship for a United States-based Ryder Cup for the first time. With this fantastic expansion into the USA, this partnership is now firmly implanted on both sides of the Atlantic.”
PGA of America Chief Commercial Officer Jeff Price commented: “America is honoured to partner with Mouton Cadet. The passion that people have for the Ryder Cup and wine are strikingly similar, both in the United States and Europe. It’s those passions that keep them coming back again and again.”
“Thanks to a fresh wave of talented and charismatic players on both sides of the Atlantic, the game of golf is in the early stages of its next exciting era,” added Lechanoine. “These “˜cadets’ of the sport are not only appealing to younger audiences, but are also making it feel more accessible and more intimate for all of us. This was precisely the goal of Baron Philippe de Rothschild when he created Mouton Cadet.”
The 2016 Ryder Cup will be played from 27 September to 2 October 2016.
