Following the launch of an exciting new addition to our multimedia portfolio – Moodie Davitt Virtual Reality (VR) – The Moodie Davitt Report is delighted to have been able to distribute Google Cardboard-enabled VR Viewers to delegates at this week’s TFWA Asia Pacific exhibition. Moodie Davitt Virtual Reality (VR) has come to life in partnership with Mondelez World Travel Retail.

Readers who picked up a copy of our Print Edition during the show will have found flat-packed Google Cardboard-enabled VR Viewers as part of the pack.

These allow readers to view images and video via mobile phones, immersing readers in the full virtual reality experience.

All virtual reality images and video presented on The Moodie Davitt Report will be viewable on VR-enabled devices including: Google Cardboard, Google Daydream, Samsung Gear VR, HTC Hive, LG 360VR and Huawei VR and PlayStation VR – as long as the device has the capability to browse The Moodie Davitt Report website.

Stories on The Moodie Davitt Report website with VR enabled images and video will be housed in a special VR Library, which is accessible on the multimedia tap at the top of the homepage or by following this link: https://www.moodiedavittreport.com/category/the-moodie-davitt-report-virtual-reality-library/

Google Cardboard VR works with most modern Android phones. Phones need to be running Android 4.1 (Jelly Bean) or above. Ideally they should support NFC too. Cardboard will also work with iPhone 6 and above.

A ‘how to’ guide to using the VR Viewers is presented below and in the banners left and right on this page.

As reported, for our first virtual reality look into the travel retail world we visited Mondelez World Travel Retail’s recent impressive Oreo promotion at London Stansted Airport.

Located in the Dufry/World Duty Free walk-through store and using the group’s ‘Contentainment’ system, the execution is a vibrant and engaging example of in-store theatre. Using VR we place the reader at the heart of the promotion with 360-degree images, video and conventional 2D pictures.

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Conceptualised and integrated by The Moodie Davitt Report Chief Creative Officer Matt Willey, the VR system allows readers to ‘virtually’ step inside launches, activations, openings and promotions from across the travel retail channel.

Using specialist 360-degree cameras to capture video and picture footage, we will place immersive content within our web stories, allowing readers to scroll the images around 360 degrees with their mouse on desktop or laptop.