Mondelez WTR appoints Richard Houseago as Head of Customer Development

Houseago will lead Mondelez WTR’s Customer Development function

Mondelez World Travel Retail (WTR) has announced that Senior Brand Manager Cadbury, Biscuits, Gum and Candy Richard Houseago will replace Florence Benguerel as Customer Development Manager, effective 27 September.

Benguerel, who has spent more than a decade at Mondelez WTR, led a global team focused on driving in-store excellence and bringing Mondelez WTR’s ‘Delighting Travelers’ vision to life in travel retail. She was also responsible for supporting key retailer partnerships with insight-driven category management.

Houseago joined Mondelez WTR from Cadbury International Travel Retail in 2011 following the Kraft Foods acquisition, and has held roles in sales, marketing and business development before being promoted to his current position in 2016. In his new role, Houseago will report to Mondelez WTR Head of Category Planning Ivo Knuesel.

Benguerel is set to leave Mondelez WTR after more than a decade at the company

Knuesel commented: “Florence’s exemplary leadership of the Customer Development function has helped to accentuate Mondelez WTR’s position as the number one confectionery supplier in travel retail. We want to thank her for her loyalty and outstanding contributions, and we wish her great happiness and success in the years ahead.

“At the same time, we would like to warmly welcome Richard to his new role. The travel retail industry is on the threshold of a digital revolution, and his broad industry knowledge and cross-functional expertise will serve us well as we embrace this shift. We have strong ambitions and look forward to sharing our digital agenda in time to come.”

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