Moët Hennessy Global Travel Retail has unveiled multiple festive activations at Paris Charles de Gaulle Airport in partnership with Lagardère Travel Retail.
The “multi-experience activations” target holiday travellers and aim to reveal the DNA of the company’s Champagne brands to customers.
Ruinart has created an “upside-down” installation designed to convey a sense of sophistication and artistry.
The Dom Pérignon activation showcases a new Vintage 2008 Legacy Edition. The limited-edition expression is the result of a collaboration between former Dom Pérignon Chef de Cave Richard Geoffroy and his successor, Vincent Chaperon.
The brand’s prestige ranges are also highlighted, including Dom Pérignon Rosé 2005 and Dom Pérignon P2 2000.
The Moët & Chandon activation celebrates French ‘Art de Vivre’ and highlights a festive limited edition. Customers are able to personalise bottles of various sizes with their own messages.
Moët Hennessy’s Les Caves Particulières boutique at Paris Charles de Gaulle Terminal 2E has also been decorated to celebrate the festive season. The company said its Christmas concept, Un Noel à Paris, “highlights all the Moët Hennessy Champagne maisons in a delicate and multi-sensorial experience.”
It added that the festive programme aims to deliver value and choice while simultaneously surprising travellers.