INCC is promoting its Mercedes-Benz Man fragrance in a high-profile campaign at Stuttgart Airport.

The promotion, running until the end of February, is featured in Terminals 1 and 3.

A Mercedes-Benz SL-Class car takes centre-stage at the activation, alongside the range of fragrances for travellers to explore.

 

Driving sales: The Mercedes-Benz Man promotion in Stuttgart Airport

Driving sales: The Mercedes-Benz Man promotion in Stuttgart Airport

Mercedes-Benz Man Stuttgart 3

Originally launched in 2016, the Mercedes-Benz Man fragrance is now the brand’s best-seller. Developed by Master Perfumer Olivier Cresp, the fragrance belongs to the aromatic, woody, fruity family. A heart of cedar leaf and geranium is blended with modern pear notes and ambrette seeds over a woody base of palisander rose wood and oak moss.

MB Man Bottle HD

Mercedes-Benz Man is described as “unapologetically masculine”