MEADFA launches new travel retail awards programme

MIDDLE EAST & AFRICA. The Middle East & Africa Duty Free Association has announced the launch of a new awards programme. The organisation said the MEADFA Awards will recognise “innovative, dynamic, world-class travel retail specialists” in the region.

The five awards categories are as follows:

Best Retailer Award: Recognises organisations that have demonstrated excellence across their business, continue to innovate in providing outstanding customer service and have provided a notable contribution to the development of travel retail in the region.

Best Marketing Strategy of the Year Award: Recognises organisations that lead with their marketing approach towards adaptable and customer-driven engagement. This award highlights the use of new and innovative platforms using dynamic innovative content to engage with consumers across the industry.

Sustainability and CSR Award: Entries can be for one or all of four sub-categories. They are Best Green Achiever, Best Sustainable Brand, Sustainable Retailer of the Year and Best CSR Performance.

Customer & Supplier Award: Entries can be for one or all of three sub-categories. They are Outstanding Achievement in Customer Satisfaction, Innovative Supplier of the Year and Excellence in Supplier Collaboration.

Lifetime Achievement Award: No entry is required. MEADFA will honour an outstanding leader who has made a remarkable contribution to the overall travel retail environment, promoted strong leadership, supports their people, and significantly impacted the overall sustainability, strategy, culture and development of the industry as a whole.

The MEADFA Awards Committe comprises Treasurer Bernard Creed (Dubai Duty Free), who is chairing the committee; Sherif Toulan (MEADFA President and International Duty Free Trading & Agencies), Isabel Zarza (MEADFA Vice President and Dufry), Philip Haine (MEADFA Board Member and JTI) and Micheline El Ammar (MEADFA Operations Manager).

Bernard Creed of Dubai Duty Free will chair the Award Committee

MEADFA President Sherif Toulan said: “The MEADFA awards celebrate dedication, innovation, achievement and success. “Our objective is to focus on the dynamics of the region and acknowledge those who have made a significant contribution to the development of the travel retail industry in the Middle East and Africa.”

MEADFA Treasurer and Award Committee Chair Dr. Bernard Creed said: “The award committee encourages companies to nominate themselves and to highlight their outstanding contributions in a variety of business areas.”

The winners of the awards will be announced during the MEADFA Conference 2022 taking place 27-29 November in the Kingdom of Bahrain.

 For entry details, contact Micheline El Ammar at info@meadfa.com.

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