GERMANY/SINGAPORE. Max Heinemann, a fifth-generation representative of the family-held German travel retailer Gebr Heinemann, is to relocate from Singapore to company headquarters and become a board member.
Heinemann has been CEO of Heinemann Asia Pacific since January 2014.
Co-owner Claus Heinemann announced the move, effective August, at this week’s Gebr Heinemann press conference in Hamburg. “I’m very proud to officially announce that my nephew Max Heinemann, son of Gunnar, will be returning to join the executive team at Hamburg headquarters in August this year as a Board Member,” he said.
“He will be the fifth generation of our family to be part of Gebrude Heinemann’s management. I am particularly pleased that Max has spent eight years in Singapore where he learned a lot and managed Heinemann Asia Pacific. He was very successful and has transformed Heinemann there from a start-up to a recognised and established travel retailer and partner for landlords, shop owners and suppliers.
“We are sure to benefit from his experience of Asian culture. He will bring new value to the company and strengthen our firm in this area. There can be no better message for our employees.”
Note: Look out Thursday in The Moodie Davitt e-Zine for our analysis of a seminal press conference as a confident but typically measured Gebr Heinemann outlines its aspirations in a fast-changing business and geo-political environment.
