Mäurer & Wirtz, through its shave and care brand Tabac Men’s Fragrances and Grooming, and Kappé Schiphol are offering male passengers at Amsterdam Airport Schiphol a free grooming service throughout May.
Located in the Departure lounge after Customs, the pop-up Tabac Barbershop offers travellers traditional wet shaves, beard and moustache trims, and shave and care advice from qualified barbers.
Men’s grooming is booming at Amsterdam Schiphol as male passengers are offered a pre-flight shave at the Tabac Barbershop
All the care products, including pre-shave, shave and aftershave, as well as the Fragrance of Tabac Original and Tabac Gentle Men’s Care are for sale at the Barbershop.
Mäurer & Wirtz Country Manager Benelux Keesjan Risch said: “The mobile Tabac Barbershop brings the brand to the attention of the current target group but we also reach new users in a way which suits the brand.
“The Barbershop is part of the Benelux strategy to communicate the expertise of shaving and also the story behind the brand which dates back to 1959. The barber trend has been visible for years and will only increase – men’s grooming is booming. For men it’s a must to take good care of themselves while using the right products.
“The mobile Tabac Barbershop, featuring not only products of Tabac Original but also our new, younger line, Tabac Gentle Men’s Care, follows this trend,” Risch added.
The promotion has a ‘Tabac wishes you a #shaveflight’ tagline
Schiphol Media Key Account Manager Jérôme Legger commented: “Before departure male passengers can get a shave by barbers on the Tabac promo stand which makes their stay at the airport more pleasant. This promo fits perfectly into our strategy, given the fact that Schiphol would like to have the image of an attractive airport where the comfort of the passenger is extremely important.
“We want to continue exceeding the expectations of passengers and give them a unique experience; the Tabac promo does this exactly therefore we are very happy with this cooperation.”
Kappé Schiphol’s Bastiaan Parson said: “Kappé is always open to working together with brands which do something new and offer a real experience, provided that everything complies with the extremely demanding requirements of an airport.”
It’s a close shave for male passengers before they depart from Amsterdam Schiphol
The Tabac Barbershop is expected to reach around 1.3 million travellers at Schiphol during May. The Barbershop will then tour the Benelux countries stopping at various sales outlets, shopping malls and events. The Tabac Barbershop pop-up was mounted at Schiphol Airport for Mäurer & Wirtz by airportpopup.com, part of the AirCommerce group.
The Tabac brand of Mäurer & Wirtz was founded in 1959. Tabac Original is described as an aromatic men’s fragrance with a mixture of bergamot, neroli and lavender and accents of tobacco, oakwood and vanilla. Besides shaving soap and aftershave, the collection also contains Eau de Toilette, Eau de Cologne and deodorant.
Tabac Gentle Men’s Care was launched in 2015 to offer a fragrance and grooming line with pre-shave and aftershave products.