Vanessa Koenig: In her new role she will oversee marketing for the global travel retail team and the brand’s golf and tennis sponsorships

Sunglasses brand Maui Jim has named Vanessa Koenig as Marketing Manager Strategic Accounts.

Based in the Maui Jim head office in Peoria, Illinois, Koenig will oversee marketing for the global travel retail team and the sunglass brand’s golf and tennis sponsorships. Koenig will work closely with Senior Director Global Travel Retail Giles Marks and his team, under the direction of Senior Director of Marketing in the Americas Julie Barton.

In her previous role as Supervisor Sponsorship & Events, Koenig managed Maui Jim’s ‘Flying Jimmy Intern Program’ which involved managing Maui Jim activations and sales. Before joining Maui Jim, Koenig managed client accounts at a truck rental company.

Giles Marks commented: “We in the travel retail team are delighted to welcome Vanessa on board. We are confident that Vanessa, with her experience of marketing, merchandising and social media, will be a valuable asset to the team.”

Vanessa Koenig can be contacted at vkoenig@mauijim.com