Swedish beauty tech and wellbeing house Foreo has revealed FAQ 200, the latest masking innovation from sister anti-aging brand FAQ.
The launch drives FAQ’s mission to become a major player in the anti-ageing market.
FAQ 200 is a tech-driven LED mask that offers seven LED treatments and Near Infrared Light (NIR) treatment to target a multitude of skincare concerns including wrinkles, hyperpigmentation, redness and discolouration.
The mask is designed with flexi-fit silicone which adapts to the curves and contours of different faces, offering a comfortable at-home spa experience for all.
The portable and wireless mask weighs only 169 grams, making it ideal for beauty on-the-go. The lightweight design foregoes the inconvenience of bulky and heavy LED masks and can be worn freely while working, around the house or in transit.
The mask leaves room for eyes and lips, allowing users to go about their daily lives with ease. It also offers intimate eye protection, allowing for total anti-ageing skin rejuvenation without any heaviness or discomfort.
FAQ’s mission is to put the power of aesthetic clinical treatments into the hands of users. It developed a step-by-step in-app guide to help users learn how to use the device safely and correctly. The manual places the utmost importance on customer safety, enhancing the user experience and ensuring that every FAQ 200 session is tailor made to individual needs and preferences.
FAQ 200 is being promoted with high-profile media placements in Chinese title Xinwei, followed by ad placements in OK!Magazine China and Robb Report. FAQ has also tapped bloggers, celebrities and KOLs to highlight the range and its key USPs on social media.
Foreo Global Travel Retail Director Gary Leong commented: “LED masks are by no means new in the anti-ageing market, but while studying our competitors, we realised that most products already on the market were asking the consumer to fit into the mask’s routine, instead of the other way around.
“We set out to design an LED mask that fits seamlessly into any day-to-day, without the need for wires, or even the sensation of being weighed down, all the while, producing fantastic results with state-of-the-art technology and incredible skincare benefits.
“With the FAQ 200, we can proudly say that this LED mask works for you, fitting into your schedule, your activities, and above all, attending to all your skincare needs no matter when or where you are.” ✈
Note: Look out for our interview with Foreo Founder Filip Sedic in coming days.
