Experienced travel retail industry executive Martin Lovatt has set up a new consultancy agency, Magnify Brands.
Lovatt will collaborate with Worldclassbrands, a leading US travel retail and duty free agency.
Until recently, Lovatt was Sales Director at Tyko Brands, and had previously held the post of Head of International Sales Domestic & Travel Retail at The Dreyfuss Group.
Lovatt said the Magnify Brands team offers over 35 years’ experience in distribution and brand development, with expertise in domestic retail as well as duty free, travel retail and inflight markets on a global basis.
Magnify Brands will focus on maximising new and existing brands’ growth in travel retail.
“Combined with Lenny and his team we have over 100 years of travel retail and duty free experience,” Lovatt said.
“Partnering with Worldclassbrands enables both our companies to offer an extensive wealth of knowledge to our partners and a truly global footprint for their brands.”
Magnify Brands’ listings will be announced shortly, Lovatt said.
Worldclassbrands’ portfolio includes G-Shock, Casio’s Edifice, Festina, Vidal&Vidal, JOIA De Majorca, Geoffrey Been and Ellen Tracy.
Worldclassbrands CEO Lenny DiCristofano commented: “Martin has successfully worked for a number of leading watch brands and has been incremental in these brands’ developments within key global markets. His multi-regional experience and knowledge will benefit our current and future portfolio of brands.”
