Martell channels French Art de Vivre with glowing new editions

Hover over the images with our unique Moodie Magnifier to view the Martell VSOP limited edition in greater detail

Pernod Ricard Asia Travel Retail has launched two limited-edition Martell bottles, designed by French DJ and pioneer of the cult French Touch music movement Etienne de Crécy.

The Martell La French Touch Limited Edition bottles, Martell VSOP and Martell Noblige, feature glow-in-the-dark UV effect designs which aim to bring to life the essence of French Art de Vivre.

Martell VSOP La French Touch is priced at US$83 for 1-litre, while Martell Noblige (70cl) will retail at US$70.

Both editions will be launched across all of Asia, with a particular focus on key destination airports in Hong Kong, China, Singapore, Malaysia, Taiwan and Thailand. 

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