KUALA LUMPUR. Airasia.com today revealed a new identity online as Asean’s super app, “completing its transformation from a digital airline into a comprehensive lifestyle platform”.

“Marking a new era for AirAsia Group”, the company said the updated airasia.com app provides a simpler, faster and more convenient user experience with over 15 types of products and services under three pillars: travel, ecommerce and fintech.

“AirAsia is always about the people. We democratised flying 19 years ago and enabled millions to travel, to explore. We pride ourselves in being a disruptive leader, connecting the Asean region, providing value, simplicity and inclusivity, for everyone” – AirAsia Group CEO Tony Fernandes

To celebrate the milestone, airasia.com is introducing the first airasia.com Super Sale, which follows its popular AirAsia Free Seats offer. The biggest sales in the region will take place from 12 October until 18 October, with storewide discounts of up to -90% across all product offerings on the airasia.com app and the airasia.com site.

It’s always about the people: The airasia.com team celebrates the super app status

AirAsia Group CEO Tony Fernandes said: “AirAsia is always about the people. We democratised flying 19 years ago and enabled millions to travel, to explore. We pride ourselves in being a disruptive leader, connecting the Asean region, providing value, simplicity and inclusivity, for everyone.

“Now with airasia.com, we are enabling everyone to fly, to stay, to shop, to eat, all at the convenience of one super app,” he said.

“Just like how we built AirAsia as a brand, airasia.com will emerge as the Asean super app, your best travel and lifestyle companion”

“We have not wasted the crisis, in fact we’ve been using the lockdown period to fine-tune our platform, unify the user experience and simplify our payment to a one-click checkout.”

Fernandes said AirAsia has accelerated its digitial business and expanded airasia.com’s product offering from travel to everyday life.

“Just like how we built AirAsia as a brand, airasia.com will emerge as the Asean super app, your best travel and lifestyle companion. I can’t wait for everyone to experience airasia.com and all that it offers when the world is ready to travel again.”

Airasia.com CEO Karen Chan added: “The launch of airasia.com super app is a testimony of airasia’s continuous innovation culture and our drive to deliver value to our customers.

“In this new era of post-COVID-19, we do understand customers’ need for travel flexibility, and therefore launched the uniquely innovative AirAsia Unlimited Pass, a buy-now-fly-later model which has  now become a blueprint and trendsetter for other carriers.”

Chan said airasia.com launched SNAP, its best-price guaranteed flight and hotel bundle, in response to “customers’ pent-up desire to travel”. Home delivery for duty free fresh food and meals followed an understanding of consumers wanting to shop from home.

“Airasia.com is not only about connecting people to destinations, more than that it’s about connecting people to people, creating communities among like-minded travellers, sharing best-eats tips and fostering social-based commerce.

“Our super app now offers a seamless user experience enabling customers to pay with Big Points across our diverse range of products through a one-click checkout,” Chan said.

Included in the airasia.com Super Sale are up -90% discounts off SNAP (flight+hotel) combo; -90% off on airasia shop; -50% off on airasia food and airasia fresh; -50% off all Malaysia domestic flights and -10% off flights of any other airlines to over 3,000 destinations worldwide; up to -30% off activities; up to -20% off hotels and -20% off Unlimited Deals.

Targeting Muslim customers, the Super Sale offers -10% off on Aqiqah Abroad and Aqiqah Makkah from IKHLAS.

Users can also double Big Points during the airasia.com Super Sale period, and pay using Big Points for purchases made on airasia.com. BigPay users are offered ‘One-Click’ immediate checkout using the BigPay card and Visa cardholders can also enjoy more savings as airasia.com’s partner during the Super Sale.

As reported, Karen Chan is one of a powerful line-up of speakers at the forthcoming Moodie Davitt Virtual Travel Retail Expo. She will appear on Monday 12 October in a session entitled ‘Adapting to the new travel world: Pivoting, rethinking and reigniting’.

Red Records’ new single ‘Passcode’ by Jannine Weigel is the official song of the inaugural event. The Red Records Label is a joint venture between AirAsia and Universal Music Group. After just two weeks, it has already smashed through the one million views mark on YouTube.