SINGAPORE. Mark Anthony Brands International has announced a strategic global distribution partnership for its premium spirits portfolio with travel retailer and distributor B&S.
B&S will represent Mark Anthony Brand International’s White Claw Premium Vodka, Glendalough Distillery and Bearface Whisky in global travel retail.
Mark Anthony Brands International products will be present with B&S at TFWA Asia Pacific Exhibition in Singapore (8-12 May) and the TFWA World Exhibition in Cannes (1-5 October).
White Claw Premium Vodka is the world’s first triple wave filtered vodka, while Glendalough Distillery offers a range of premium Irish whiskey and gins crafted from the Wicklow Mountains in Ireland. Bearface Whisky is a premium Canadian whisky, aged in the Canadian wilderness.
Mark Anthony Brands International Vice President of Spirits Enda O’Sullivan said: “We are thrilled to further enhance our ambitious global distribution strategy with B&S and bring our incredible, premium spirits portfolio to new audiences and consumers.
“B&S are a world class distribution partner with a network of duty-free retailers serving millions of travellers daily around the world, and we look forward to working with the team. We are hugely excited for the potential of Mark Anthony Brands International in the global travel retail channel, kicking off with the launch of White Claw Premium Vodka in major US airports over the coming months.”
“We are excited to team up with Mark Anthony Brands International and merge our expertise to bring their extraordinary products and new experiences to customers worldwide,” added B&S Managing Director Maurice Riegel.
“This exclusive partnership marks a significant milestone in our pursuit of delivering world-class experiences through our global reach. With our shared passion for excellence and digital innovation we are eager to unlock Mark Anthony Brands International’s full potential within the travel retail market, setting new industry benchmarks.”
According to the partners, the global distribution partnership is timely for Mark Anthony Brands International as White Claw, the creator of the USA’s number one-selling hard seltzer, launched White Claw Premium Vodka in the US in March. As Mark Anthony Brands International continues the global roll-out of its premium spirits portfolio, the partners will continue to tell a story of inspiration, disruptive craft, and dedication to taste. ✈
