Marie Brizard Wines & Spirits (MBWS) will unveil a new look for its Anisette and liqueur range during next month’s TFWA World Exhibition in Cannes (Yellow Village, E32).
The relaunch, which includes a more contemporary bottle design, is backed by activation plans in travel retail.
Marie Brizard Global Travel Retail Director Kevin Baker commented: “Cocktails have been growing dramatically around the world and Marie Brizard is perfectly positioned to reflect that trend in travel retail.
“We have great-tasting signature cocktails, whilst being the perfect partners as ingredients in any drink creation. The Marie Brizard brand is widely recognised amongst the world’s best mixologists for its quality and versatility and they enter the Marie Brizard Masters global cocktail competition in great numbers, culminating in the final in Bordeaux in November.
“This year’s relaunch sees the unveiling of an exciting new design and activation plans to engage with travellers.”
MBWS will also showcase the new look for its Gautier Cognac range, following a strategic makeover which includes new packaging.
The new presentation, featuring images of vineyards and rivers, highlights the role of nature in Gautier’s production.
Shotka vodka will also be featured at Cannes. Shotka, first launched in Spain during Summer 2015, has featured in a targeted activation programme throughout this year.
While the ABV of Shotka has been lowered in domestic markets to qualify it as a Hemp Liqueur, the travel retail version retains its high-strength 50% ABV, making it a duty free exclusive, MBWS stated.
Sobieski, 100% pure rye Polish vodka, will also be spotlighted.
