Marcolin Group has signed an exclusive worldwide license agreement for the design, production and distribution of sunglasses and eyeglasses for Italian fashion brand Emilio Pucci.
The license, effective January 2015 with the launch of the first sunglasses collection, will have the duration of five years, renewable.
The Emilio Pucci Maison was founded in 1947 by Florentine aristocrat Marquis Emilio Pucci, whose signature prints – infusions of kaleidoscopic colours in graphic, abstract patterns – remain a hallmark of the LVMH-owned brand today. Led by Creative and Artistic Director Peter Dundas, the fashion house produces ready-to-wear apparel, lifestyle, design and now, eyewear.
According to Marcolin, the eyewear release will target the “extremely feminine woman, embracing radiant and refined aesthetics and a luxury lifestyle in which creativity and minimalism will come together”.
Marcolin Group CEO Giovanni Zoppas commented: “We are very pleased to include Emilio Pucci in our licensing portfolio, a brand with a unique and extraordinary heritage, iconic and with a great and long-standing tradition. In common we have the high affinity for the attention to the product and to the brand codes and values: these elements let us successfully face a more and more challenging market. Our product offering including Emilio Pucci will provide additional quality to the women’s universe that we address.”
Marcolin Group Style & Licensing Officer Maurizio Marcolin added: “Emilio Pucci has been a worldwide pioneer in Italian fashion, and still now the Maison amazes with the exclusivity and originality of its creations. This is another reason why we are enthusiastic about starting this new and exciting adventure. We will make available our know-how in order to guarantee a product consistent with the unmistakable Pucci style through up-to-date design, materials and colours.”
Emilio Pucci CEO Laudomia Pucci said: “We’re enthusiastic to work with Marcolin Group. Both companies are bearers of Italian values and able to interpret with creativity and innovation the heritage and patrimony of which they are international witnesses. The continuous research of innovative materials, design and quality represent the great asset of this partnership. The agreement allows the product reinforcement in its global dimension, aiming to grow in traditional and new markets following the Pucci brand solidification and expansion.”
