MAC launches collaboration with Diipa Khosla, exclusive to travel retail

MAC Cosmetics has launched a travel retail-exclusive collection in collaboration with India-born beauty influencer Diipa Khosla.

The limited-edition Diipa’s Look range was curated by the KOL (key opinion leader) in conjunction with MAC Cosmetics Digital Learning & Education Manager Nisha Sirpal. It features the beauty products Khosla used on her wedding day.

MAC is harnessing the influence of beauty KOL Diipa Khosla for its latest travel retail-exclusive make-up collection.

MAC said the product selection delivers a natural wedding day glow influenced by traditional Indian make-up. It added that customers will also be able to experiment to create their own wedding looks.

The Diipa’s Look range features the products Khosla used on her wedding day. The look was developed alongside MAC beauty expert Nisha Sirpal.

Diipa Khosla commented: “I am extremely honoured and humbled to see my wedding look on display at the travel retail MAC Cosmetics stores.

“Partnering with travel retail allows the set to be easily accessible to all the globetrotting women in the world who look up to my lifestyle.

“A heartfelt thank you to MAC for celebrating Indian women, Indian weddings and, most importantly, the fact that beauty comes in all different forms.”

The range allows customers to recreate Khosla’s look but also encourages experimentation so that each user can create their own bespoke look.

MAC Diipa’s Look products include:

  • Prep + Prime Natural Radiance Primer
  • Nc30 Studio Fix Fluid SPF 15 Foundation
  • NC30 Pro Longwear Concealer
  • Carnivorous Retro Matte Liquid Lipstick
  • Semi-Sweet Times Nine Eye Shadow
  • Brushstroke Liner
  • Margin Powder Blush
  • Prep & Prime 24hr Extended Base Primer
  • In Extreme Dimension Lash Mascara
  • Prep + Prime Fix + Goldlite Setting Spray
Diipa Khosla said she and MAC chose travel retail because of its relevance to the globetrotting women who make up her following.

The collection is available at airports including Amsterdam Schiphol, Dubai, London Heathrow, London Gatwick, London Stansted, Colombo Bandaranaike, Delhi, Mumbai, Birmingham and Copenhagen.

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