The Estée Lauder Companies-owned makeup brand MAC Cosmetics has named K-Pop Idol Lisa Manobal, aka ‘Lisa’, as its new Global Brand Ambassador.
Lisa is a member of K-Pop girl band, Blackpink. Beginning October, Lisa will be the global face of MAC’s key campaigns and collections. She will also collaborate with MAC Makeup artists to showcase her signature beauty looks and share her personal beauty secrets with MAC Cosmetics’ consumers.
Lisa has a strong influence on pop culture and speaks to a wide range of audiences both in and outside the beauty industry. Known as a beauty risk-taker, Lisa is loved by fans for her charismatic performances and trend-setting fashion style, stated the brand. She is the first female K-Pop idol to be appointed as a MAC Global Brand Ambassador.
Blackpink is one of the world’s most popular K-Pop groups. They are known for their hit songs, ‘Ice Cream,’ ‘Kill This Love’ and ‘How You Like That,’ with the latter becoming YouTube’s most-viewed video in 24 hours. Lisa is also the most followed K-Pop star on social media with over 40 million Instagram followers.
MAC Cosmetics Senior Vice President and Global Creative Director Drew Elliott commented, “Lisa’s unparalleled talent and bold, fashion-forward style make her the perfect match for MAC. Always confident and never one to shy away from risks, she embodies our commitment to individuality and self-expression above all else. We can’t wait for her fans to see what she has in store for them through our collaboration.”
“I have always been a big fan of MAC,” Lisa says. “I like how the brand turns makeup into a form of self-expression which always gives me great confidence on stage. Together with MAC, I am excited to invite and empower more audiences as we both have individuality and diversity at our core.”
Lisa added,“It’s really a dream come true to have the opportunity to serve as an ambassador for the brand. MAC is truly at the forefront of trendsetting, which reminds me every time I see a MAC campaign or the incredible looks their artists create backstage at fashion weeks around the world. It’s an honour to partner with a brand with such an incredible heritage and unrivalled expertise in makeup artistry. I am thrilled and looking forward to this journey.”
