CHINA (HONG KONG). M2mobi has been awarded the contract for the revamp of ‘HKG My Flight’, Hong Kong International Airport’s mobile application, after an open tender.
The resulting multi-year (unspecified) contract sees Dutch full-service mobile agency M2mobi tasked with the development and ongoing support of digital solutions at the Hong Kong gateway.
Hong Kong International Airport (HKIA) is one of the world’s busiest airports, serving over 74.7 million passengers in 2018.
Increasingly, HKIA has been leveraging digitalisation to enhance the passenger experience. Airport Authority Hong Kong will pursue this goal with the aid of M2mobi’s Digital Airport Platform, which has been deployed at multiple airports already, including DXB (Dubai International) and Dallas Fort Worth International Airport.
HKIA strives to deliver memorable journeys for its passengers through the ‘HKG My Flight’ mobile application. The revamped mobile application will combine different information and functions of the airport, from shops and restaurants to car parking, wayfinding and more.
Amsterdam-based M2mobi will work closely with Automated Systems Limited (ASL), the latter operating as a local partner in Hong Kong. M2mobi said that ASL has a distinguished track record of over 40 years of successful business in Hong Kong in IT and digital solutions. M2mobi said that the combined experience of ASL and M2mobi will create a solid basis for delivering successful digital solutions.
Digital Airport Platform
M2mobi described its Digital Airport Platform (DAP) as “a digital solution that drives smart passenger journeys at airports”. It covers all digital channels and is designed with a modular and scalable approach that makes it easily adaptable to the needs of any airport, the company claimed.
“This digital package provides airports with all essential digital airport communication features and offers advanced innovations on top. It is a modular all-in-one solution that sets a new industry standard,” M2mobi claimed.
“DAP sets a new standard of omnichannel communication with passengers. An airport can manage all digital channels and content with a single solution and ensure that its content is always consistent and up to date.”
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