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Co-owner and CEO Peter Mohn will be presenting research insights at several conferences this year |
SWITZERLAND. Travel retail market and consumer research company m1nd-set has reported healthy growth in 2014: ten new travel retail clients joined its portfolio, which now numbers just under 40 companies.
Eight global brands and two major travel retailers were among the new clients to join the Switzerland-based agency.
m1nd-set attributed its expansion to industry needs for reliable consumer insights. Co-owner and CEO Peter Mohn also noted that the firm seeks to give back to the industry by sharing insights at conferences as well as providing some data at subsidised prices to industry trade associations.
In 2015, Mohn will be presenting research insights at a number of conferences, starting with the ETRC Business Forum in January, followed by the TFWA/APTRA China conference in March, the ACI Europe conference in April and ASUTIL in June.
As a result of the strong 2014 performance, m1nd-set is increasing its ranks with a new team member, Katherine Gabbud, who has a degree in marketing and more than ten years of marketing experience. Gabbud will join m1nd-set in February.
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Co-owner David Perroud: pride in m1nd-set’s approach to Corporate Social Responsibility |
Co-owner David Perroud said: “We are especially proud of the fact that all these new clients from the travel retail industry conduct tailor-made research or unique tracking surveys with us as opposed to buying the more generic data. This shows how they trust and appreciate our depth of knowledge of the channel and in each of the biggest eight categories.
“Our tailor-made research has helped our clients to redefine their category management and communication strategies building on their respective strengths.”
Perroud added: “Good end of year results are always satisfying. We get even greater satisfaction by knowing that through the work we do for our clients, we are not only helping to drive growth in the industry through better customer knowledge, we are also able to help extremely worthy causes.
“This is fundamental to the m1nd-set philosophy as it is highly motivating for our staff and our clients to know that individuals who could never even dream of travelling or buying duty free are benefiting as a result of our collaboration. So it’s a kind of double payback for us.
“The causes we funded in 2014, The Lotus Flower Trust and World Vision, carry out immensely honourable work and we highly commend them to any industry company looking to develop their CSR activities.”
