HONG KONG. Dream Cruises has described its shopping offer onboard the fleet’s newest ship World Dream as “luxury and duty free retail redefined”. The luxury cruise company said that World Dream’s guests can enjoy a privileged shopping experience within some of the most exclusive luxury outlets onboard any cruise ship in the world.

These include Asia’s first onboard Tiffany & Co. store and a global marine debut for a Dior jewellery and watches boutique.

The vessel made its inaugural sailing in November.

“Dream Cruises’ retail-experience concept is designed to engage and inspire our guests with exceptional products and impeccable service,” said Dream Cruises President Thatcher Brown. “We are delighted to extend this concept to World Dream with the first Tiffany & Co. and Dior Jewellery & Watches boutiques at sea, making their Asian and world debuts, respectively.

Making waves: The Dream Boutiques shopping destination on World Dream features a dazzling line-up of luxury brands and designer labels

The Scents & Spirits experience wall fuses the worlds of fragrances and ‘luxury libations’. Based on the concept of scent pairings, a premium selection of fragrances and liquors has been shortlisted to create nine distinctive blends of scents.

“To further engage our guests with truly personalised experiences, new retail-entertainment features have been implemented on World Dream, including an interactive Scents & Spirits experience wall to concoct the perfect combination of perfumes and potables [drinks], as well as a Make-up Bar that encourages guests of all ages to experiment with the latest beauty products and techniques.”

The Scents & Spirits experience wall fuses the worlds of fragrances and ‘luxury libations’. Based on the concept of scent pairings, a premium selection of fragrances and liquors has been shortlisted to create nine distinctive blends of scents. Guests may choose any bottle of fragrance or liquor from the wall, which triggers the interactive screen to display more information on that particular product, namely its fragrance or tasting notes, as well as recommendations on the best pairing option.

Liquor brands featured on the product wall will include Grey Goose, Hennessy, Jack Daniels, Johnnie Walker and The Macallan, paired with fragrances by Bvlgari, Chanel, Dior and Yves Saint Laurent.

High Tea on the high seas

Guests can also enjoy the Tiffany & Co. High Tea Set exclusively on World Dream, again the US jeweller’s first high tea at sea. A set menu showcasing exclusive Tiffany treats and British delicacies will be served every Monday, Thursday and Saturday afternoon at the Seafood Grill.

Asia’s first Tiffany & Co. at sea offers a full selection of Tiffany jewellery and accessories, including the popular Tiffany Keys, Tiffany T and HardWear collections. Dior Jewellery and Watches’ debut features a diverse collection of fine accessories, jewellery and watches.

Breakfast at Tiffany? Well, High Tea at least are on offer to World Dream guests

Both outlets are part of Dream Boutiques, the shopping destination on World Dream, which features an array of top-tier brands across key categories, including luxury timepieces, jewellery, cosmetics, skincare, leathergoods, spirits and more.

“We are delighted that World Dream Cruise guests will now have the opportunity to explore Tiffany’s legendary collections in an environment of luxury and service that is unique among the world’s premier jewellers,” said Tiffany & Co. Director of Trade for Latin America Veronica Cordoba.

Personalised beauty treatment at sea

The Make-up Bar offers make-up consultations and makeovers by beauty specialists, featuring the latest collections of premium cosmetics brands, including Giorgio Armani Beauty, Tom Ford Beauty and YSL Beauté.

Blessing a bold new venture

Genting Hong Kong celebrated the arrival of World Dream on 17 November at the Kai Tak Cruise Terminal with a special blessing and christening ceremony to impart good fortune and luck to the vessel.

World Dream then made its debut sailings from Hong Kong and Guangzhou’s Nansha port in November. The vessel now offers alternating weekly five-night itineraries to Vietnam and the Philippines, as well as two-night weekend itineraries in the South China Seas.

World Dream, the second luxury ship of Dream Cruises, arrived in Hong Kong on 17 November, marking a further acceleration of the region’s booming cruise business

To celebrate World Dream’s inauguration, the Hong Kong Tourism Board arranged a spectacular pyrotechnics presentation to light up the skies above Kai Tak Cruise Terminal

Dream Cruises describes itself as “Asia’s luxury cruise line that aims to redefine vacation travel with a transformational journey at sea”. It sails two luxury cruise ships, Genting Dream and World Dream.

World Dream pictured just before her first sailing from Guangzhou (Nansha) in November