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(L-R) Luxottica Group Store Design Manager Federica Gnugnoli, The Nuance Group Airport Manager – Hamburg Kerstin Schaefer, Luxottica Travel Retail Regional Sales Director ENEA Enrico Destro, and Luxottica Travel Retail Marketing Coordinator ENEA Paolo Prina Cerai |
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The 35sq m store features the most extensive range of Ray-Ban products in travel retail |
Luxottica Travel Retail has teamed up with Nuance to open a Ray-Ban concept store at Hamburg Airport. The shop is the first of its kind in travel retail and only the second in the world, following the opening of a standalone Ray-Ban concept store in London’s Covent Garden.
The 35sq m bespoke space features the most extensive range of Ray-Ban products in travel retail – over 300 SKUs – complemented by experimental digital tools and interactive media.
Products are segmented accordingly, with dedicated areas for Icon models, Polarised lenses, Kids sunglasses and New Arrivals.
Ray-Ban’s “˜Virtual Mirror’ technology, which uses augmented reality technology, allows customers to “˜try on’ different models using a digital image of their face.
The store also features an eye-catching “˜heritage area’ which charts Ray-Ban’s origins and close ties to popular culture, while a dedicated interactive Video & Music section lets customers discover the world of Ray-Ban.
Luxottica Head of Global Channels Francis Gros commented: “Reflecting Ray-Ban’s “˜Never Hide’ mantra, this store represents a bold statement of intent and a major coup for travel retail. This initiative underscores our commitment to bringing innovative and exciting concepts to the channel. Travellers at Hamburg Airport will be able to experience a powerful expression of the Ray-Ban brand and a sunglasses experience unlike any other in travel retail.”
Nuance Head of Speciality EMEA Nina Pan said: “The idea originated in 2013 during a regular store visit alongside Luxottica. We thought that it would be refreshing to have a lounge to chill out, listen to music and have fun buying a pair of shades. Together with Luxottica, we identified this location and submitted the project to Hamburg Airport who welcomed this innovation with their full support. As an innovative player in the travel retail industry, we are very excited about this joint initiative with Luxottica Group to drive the sunglasses category further.”
Hamburg Airport Commercial Director Lutz Deubel added: “We were delighted when Nuance and Luxottica approached us to introduce this new innovative sunglasses store which would make its global airport debut in Hamburg Airport. We are continuously developing our retail offer, and the new store complements our commercial portfolio, delivering to the domestic and international passengers a world-class airport experience.”
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The Hamburg store is the first of its kind in travel retail and only the second in the world |
