Luxottica and CDFG showcase exclusive Bulgari style in Haitang Bay

A striking pop-up, eye-catching window displays, in-store visibility and WeChat amplification all come together to promote the CDF-exclusive Bulgari Serpenti True Colours sunglasses
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CHINA. Luxottica Group and China Duty Free Group (CDFG) have partnered to highlight the CDF-exclusive Bulgari Serpenti True Colours eyewear style with a high-profile campaign at the Sanya International Duty Free Shopping Complex in Haitang Bay.

The campaign targets the key holiday gifting period and features in-store visibility, striking digital window displays and an eye-catching pop-up at the CDF Mall. It was launched in October and will run until the end of December.

The campaign also extends to the virtual realm, with the Bulgari Serpenti True Colours style currently being amplified on CDFG’s WeChat channel.

“With Hainan continuing to position itself as one of travel retail’s global hotspots, we’re delighted to partner with CDFG to highlight the exclusive Bulgari Serpenti True Colours eyewear,” commented Luxottica Global Travel Retail Director Enrico Destro.

“This collaboration marks the latest chapter in our long-standing partnership and we are extremely encouraged by initial results. Bulgari is a brand with huge appeal to Chinese shoppers and we are confident that the opportunity to access exclusive product is likely to be a major draw.”

The Bulgari Serpenti True Colours style was inspired by the metamorphosis of Bulgari’s snake emblem. The ultra-light hexagonal frames are decorated with enamel scales and gradient lenses.

An enamel scale characterises the Bulgari Serpenti True Colours sunglasses which takes design cues from the house’s snake motif

Footnote (1): Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.

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Footnote (2):  The Moodie Davitt Report’s portfolio of titles included Sunglasses Curated, a regular eNewsletter series that offers a selection of stories focused on the key sunglasses & eyewear category in travel retail and beyond.

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