The Lovely Distribution Company – a specialist fragrance distributor with a focus on celebrity franchises – has secured a first listing with Virgin Atlantic through a new partnership with global inflight concessionaire 3Sixty Duty Free.
The listing for the Lovely Lights by Sarah Jessica Parker fragrance is exclusive to Virgin Atlantic for airline travel retail and effective from 6 April. It coincides with the domestic launch of the new fragrance through leading retailers internationally.
Sarah Jessica Parker is an American actress and television producer, best known for her role as Carrie Bradshaw on the HBO television series Sex and the City.
Available as a 50ml edp for inflight and online purchase, Lovely Lights is inspired by the energy of New York City and the spirit of Broadway. The fragrance, developed in collaboration with perfumer Laurent LeGuernac, features floral and wood notes with musk. Its pink-toned bottle has a stand-out label, bow tie collar and gold cap.
Lovely Lights is featured on the front cover of the airline’s Spring/Summer 2022 Retail Therapy shopping guide. It retail sonboard at £28 (US$37), compared to the £35 (US$46) domestic market price.
Lovely Distribution Company COO Jacqueline Kissenpfennig said: “We’re delighted to be working with 3Sixty Duty Free and have confirmed a number of listings for the LDC portfolio for the coming season.
3Sixty Duty Free General Manager Anthony Fletorides commented: “With the Sex & The City reboot at the end of 2021, the timing for the launch of Lovely Lights is perfect and Virgin Atlantic, with its strong UK-US routing and passenger profile, is unquestionably the right vehicle for our travel retail launch.
“This listing with Virgin Atlantic for Lovely Lights is a real coup for us and to have secured the Retail Therapy front cover is the icing on the cake. The Lovely collection of fragrances by Sarah Jessica Parker has been highly praised by perfumists, fragrance journalists and bloggers internationally, so we are confident that this new scent will be equally successful.
“Having the exclusive rights to the fragrance in travel retail gives Virgin the important point of difference so essential for airlines in the current climate.”
The Lovely Distribution Company was founded in 2015 by beauty industry veterans Charles Rodney Mathers and Andrew Frenkel. As reported, experienced travel retail executive Stuart McGuire was appointed CEO last year. The Lovely Distribution Company is global licensee for Sarah Jessica Parker Beauty, including global manufacturing, marketing and distribution rights. Other franchises include Lionel Richie, Ignacio Figueras and Flawless by Gabrielle Union. |
