Love is the strongest force the world possesses, and yet it is the humblest imaginable – Mahatma Gandhi
USA. What does love mean to you? That’s the question HMSHost is asking travellers in an innovative campaign in the run-up to Valentine’s Day on 14 February.
#HMSHostLove is asking travellers to express their thoughts on 7ft chalkboards in five airports across the USA. Messages, along with traveller interviews, will be compiled and shared through a video montage, set for release in time for Valentine’s Day.
HMSHost encourages those not travelling through the selected airports to share their stories of love on #HMSHostLove.
The chalkboards are available at Chicago O’Hare International Airport, Dallas/Fort Worth International Airport, Nashville International Airport, Orlando International Airport and Seattle-Tacoma International Airport.
“A simple message of love can inspire others in positive ways and the chalkboards give travellers an opportunity, in the unique setting of an airport, to discuss and share their views,” HMSHost said.
The company is offering travellers who contribute to the campaign a premium dark chocolate bar and Valentine’s Day card, plus a -15% discount offer at participating HMSHost dining locations.
Customers who purchase over a certain amount at HMSHost dining locations will also receive the chocolate bar and card.
