SOUTH KOREA. Lotte Duty Free today (31 May) opened its refurbished Seoul Gimpo Airport departures store after a three-month upgrade.
As well as creating what it termed a “more pleasant shopping experience”, the retailer has introduced new brands including La Mer, Le Labo and Hermès fragrances in beauty.
Lotte Duty Free will use a large LED screen on one side of the store to promote Korean tourism and culture. By the middle of June, a large travel-themed sculpture will also be installed to highlight the joy of travel.
In October 2021, Lotte Duty Free was awarded the ten-year contract for perfumes/cosmetics and general merchandise (excluding liquor & tobacco) at Gimpo Airport.
Between January and April this year, the number of international passengers at Gimpo Airport reached 770,000, a +138% increase compared to the previous four months. During the last three months, in which the company operated in temporary stores, sales increased by +60% compared to the previous three months. Lotte Duty Free said it was confident that the strong sales trend would continue following the refurbishment.
To mark the completion of the project, Lotte Duty Free presented the first shoppers at the new store with tickets to the 32nd Lotte Duty Free Family Concert.
In related news, Lotte Duty Free has launched a ‘Sparkling Summer’ promotion for Korean customers to mark the beginning of the Summer season. From now through to 30 July, those who purchase more than US$300 have the opportunity to win flight tickets to Sydney and Tokyo as well as Lotte Hotel Jeju accommodation vouchers via a draw.
The campaign includes incentives to use the LDF Pay digital payment system at downtown stores, with discounts at airport stores too. ✈
