SOUTH KOREA. Lotte Duty Free, the country’s biggest travel retailer and world number two, yesterday hosted a virtual beauty class for around 40 VIP customers in association with luxury skincare brand La Mer.
The ‘Lotte Duty Free VIP Virtual Event with La Mer’ introduced the brand – acquired by The Estée Lauder Companies in 1995 –by encouraging customers to discover the Genaissance de la Mer collection. Product usage related to La Mer’s most-coveted collection was explained and beauty tips offered.
Lotte Duty Free said that the initiative was in line with a plan to resume non-face-to-face collaboration events with brands to enhance customer experience marketing.
The travel retailer provided its guests a product trial kit and massage tools in advance so that they could experience the products during the beauty class. After the event a 1:1 customised skin care solution was provided to customers who wished to receive more detailed beauty consulting.
Customers receive an exclusive La Mer starter kit when they purchase La Mer products at Lotte Duty Free by 27 January. Lotte points are weighted according to purchase level.
Lotte Duty Free Head of Product Division Lee Seung-guk said: “Brand collaboration events, which have been suspended for a while due to the coronavirus, have now resumed and switched to a non-face-to-face basis.”
