USA. Los Angeles International Airport and retail developer Unibail‐Rodamco‐Westfield (URW) Airports have revealed new digital services and an enhanced, commercially-focused flyLAX.com website.
Travellers can now pre‐order food and shop online by viewing products and menus for numerous restaurants and retail stores at the airport.
“LAX is proud to once again be at the forefront of innovation, piloting a new digital marketplace and showcasing a vision of the airport of the future,” said LAWA CEO Deborah Flint. “By utilising new technologies, we are creating mobile, anticipatory guest experiences and taking a giant step forward in bringing the front door of LAX to the fingertips of travellers well before they set foot at the airport.”
Enhancements to the shopping and dining experience include the launch of a digital product catalogue and digital food ordering services, powered by Grab. Guests can pre‐order food on their mobile device, Facebook messenger app or desktop/laptop computer by accessing FlyLAX.com and following the link to ‘Dining, Shopping and More’ or going directly to LAXShopDine.com.
While the initial launch includes seven restaurants from which guests can pre‐order meals, new restaurants, features and amenities are anticipated in the future.
Participating terminal restaurants include Barney’s Beanery, SeaLegs Wine Bar, and SLAPFISH Modern Seafood Shack in Terminal 2, where guests can order ahead. Earthbar, The Habit Burger Grill and Wahoo’s Fish Taco are participating restaurants in Terminal 6 and W Pizza, located pre‐security at Tom Bradley International Terminal, also has pre‐ordering available.
Airport restaurant menus are being fully digitised, and curated retail products will be searchable online at flyLAX.com.
URW Airports – the in‐terminal commercial manager of Terminals 1, 2, 3, 6, Tom Bradley International Terminal and the US$1.6 billion International Concourse that is opening in 2020 – has partnered with Grab to introduce a mobile‐web food ordering programme through the new digital marketplace.
“We want to take as much of the stress out of traveling as possible,” said URW Vice President of Emerging Technology Logan Meier. “That effort starts with us at the airport, working together with key stakeholders and partners, to enable new solutions that simplify the journey.”
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The company also organises the annual Airport Food & Beverage (FAB) Conference & Awards. FAB 2019 will be held in Dallas, hosted by Dallas Fort Worth International Airport on 26-27 June. HMSHost North America CEO Steve Johnson will be among the powerful line-up of speakers.