UK. London Heathrow Airport has installed a new take on the iconic Statue of Liberty at Heathrow T5: a two-storey replica made of lipstick. The “˜Statue of Liperty’ was created to celebrate the launch of the airport’s first International Lipstick Colours of the Year report, which showcases the most on-trend lipstick shades in 50 destinations around the world.
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Heathrow T5’s ‘Statue of Liperty’ stands 20-feet tall and took over 240 hours to complete |
Sculpted using the shade of classic red lipstick that’s currently in fashion with New Yorkers and beauty-conscious visitors to the Big Apple, the Statue of Liperty stands 20-feet tall atop a base resembling a giant lipstick casing. In total it took a team of sculptors, engineers and make-up artists over 240 hours to complete. It will remain in T5 for the next month.
Heathrow Retail Director Jonathan Coen commented: “As the UK’s hub airport, we’ve got our finger on the pulse of international beauty, with over 120 brands, 12,500 beauty products and 1,451 lipsticks under our roof. We launched the International Lipstick Colours of the Year report to reveal the lipstick looks people are wearing across the world, right now, and the trends that are driving them. We’re looking forward to seeing travellers’ reactions to our giant Statue of Liperty – it’s an amazing month-long addition to Heathrow.”
As part of the month-long International Lipstick Colours of the Year showcase, Heathrow has also commissioned a range of regular-sized lipsticks which have iconic attractions hand-carved into them by one of the world’s leading micro-sculptors, the UK’s Hedley Wiggan.
The diminutive lipstick landmarks were created with nothing more than a magnifying glass and a carving knife. The carvings are based on London’s Big Ben, and landmarks in four of the most popular destinations visited from Heathrow: Paris’s Eiffel Tower, Dubai’s Burj Khalifa, Shanghai’s eponymous Tower and New York’s Statue of Liberty.
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Heathrow has also commissioned a range of regular-sized lipsticks which have iconic attractions hand-carved into them |
As with the Statue of Liperty, the carvings have been created using the most popular lipstick shades being worn this year, according to the International Lipstick Colours of the Year report. These are:
• New York – Bright Red
• London – Caramel Nude
• Paris – Dusky Rose
• Shanghai – Sheer Coral
• Dubai – Rose Pink.
The individual lipstick shades trending in 50 cities across the world were discovered by analysing World Duty Free’s lipstick sales across Heathrow’s extensive flight schedule, gathering insights from Heathrow’s beauty team and collaborating with beauty journalist Alice Hart-Davis.
This combined beauty expertise was used as the foundation for the International Lipstick Colours of the Year digital report, which can be downloaded from www.heathrow.com/beauty. The report also includes beauty product suggestions and expert make-up tips to achieve each of the destination beauty looks.
Hart-Davis commented: “Lipstick punches way above its weight. It’s a tiny thing but it makes a massive difference to the way you look – and to the way you feel. It can change your mood and boost your morale in five seconds flat. Heathrow offers an amazing range of lipstick shades and textures and this helpful guide to international lipstick trends is sure to provide a little inspiration for people looking to try a new look and emulate the beauty trends of women across the world.”
Moreover, from 27 May for two weeks, one lipstick a day will be given away, via a competition on www.Facebook.com/HeathrowAirport and (twitter) @HeathrowAirport. All entries will also go into the draw to win a complete “˜get the look’ beauty pack.
