Loch Lomond Group is celebrating its sponsorship of golf’s The Open by partnering with The Moodie Davitt Report for a striking website makeover.
The Scotch whisky distiller’s single malts range is the Official Spirit of The Open tournament, with the 2019 edition taking place this week (18-21 July) at the Royal Portrush Golf Club in County Antrim, Northern Ireland. (The Moodie Davitt Report will attend several days of The Open and bring you coverage from the Loch Lomond Whiskies pavilion and course.)
The partnership with The Royal and Ancient Golf Club of St Andrews (The R&A) – which manages The Open – includes support of the AIG Women’s British Open, which this year takes place in Woburn in the first week of August (1-4). Loch Lomond said its aim was to showcase globally the complete Loch Lomond Whiskies range.
Loch Lomond has created a limited edition (1,000 bottle) World Duty Free exclusive single malt Scotch whisky for the 2019 edition of The Open, as it did in 2018 – the first year of the company’s five-year partnership with The R&A.
Loch Lomond has also launched 2019 limited releases linked to The Open from its Loch Lomond whiskies range. These are The Open Special Edition single malt and The Open Royal Portrush 19yo single malt.
The releases are linked to activations in World Duty Free stores in UK airports themed around The Open, in which the Claret Jug trophy was displayed.
The activations this year took place in Glasgow, Edinburgh, London Heathrow, London Stansted, London Gatwick, Aberdeen and Belfast City airports. The Loch Lomond Golf Buggy was displayed for the first time as part of the larger activations, with tastings, promotions and gifts with purchase featuring in all airports.
Loch Lomond said that from next year, it is planning to extend The Open travel retail activations beyond the UK and into mainland Europe, Asia and Americas for the first time.
Known as ‘The One’, The Open is broadcast to 600 million households in almost 200 countries around the world, Loch Lomond said. “Whisky and golf are recognised as being among Scotland’s most famous products,” the brand company added. “Studies suggest that there is a close affinity between the two industries with many golf fans also demonstrating a passion for Scotch.”
Loch Lomond last week introduced its first triple cask-matured single malt Scotch whisky, the Loch Lomond Three Wood Matured 25yo, into travel retail. It was created as a tribute to Loch Lomond Brand Ambassador Colin Montgomerie’s historic three wood shot that helped secure victory for Europe at the 1997 Ryder Cup.
Look out for The Moodie Davitt Report’s exclusive interview with Colin Montgomerie this week, coinciding with The Open, in which the golf legend discusses the whisky and his role as a brand ambassador for Loch Lomond.
