Loch Lomond Whiskies supports Golf for Good with new European Tour partnership

Loch Lomond Whiskies has become the first Official Partner of the UK Swing golf events.

The independent distiller’s agreement with The European Tour will cover six of the first events to take place when professional golf returns in July.

As part of the new relationship, Loch Lomond Whiskies’ hand sanitiser will be available on every tee at each of the UK tournaments. The distiller is also supporting the Golf for Good initiative, which recognises key workers during the COVID-19 pandemic and promotes the health benefits of golf.

 

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We’re thrilled to announce that Loch Lomond Whiskies has signed a new partnership with @europeantour, becoming the first Official Partner of the Tour’s innovative new UK Swing! Loch Lomond Whiskies will provide European Tour golfers with more than 1,000 litres of hand sanitiser with dispensers positioned on all 18 tees during each of the six UK tournaments when the Tour returns to action in July. Loch Lomond Whiskies will also support the launch of the new ‘Golf for Good’ initiative which will underpin all European Tour events in 2020. For more information, please visit our website: https://www.lochlomondwhiskies.com/…/loch-lomond-whiskies-…/ #SpiritofTheTour #ExploretheSpirit #golf #EuropeanTour #UKSwing #SingleMalt #Whisky

A post shared by Loch Lomond Malts (@lochlomondmalts) on Jun 16, 2020 at 5:22am PDT

Loch Lomond Group CEO Colin Matthews said: “The European Tour is one of the most internationally recognised and respected golf bodies in the world and we are delighted to become a key partner of the UK Swing.

“This new association further extends our already very successful association with the game of golf through our existing sponsorship agreement with The Professional Golfers Association (PGA) and The Royal & Ancient (R&A) for The Open and The Women’s British Open. It also allows us to support the launch of the European Tour’s excellent ‘Golf for Good’ initiative.”

Golf’s European Tour will resume behind closed doors with two events in Austria. The UK Swing will then begin with the Betfred British Masters on 22 July. This will be followed by the English Open and the English Championship, before The Celtic Manor Resort in Newport hosts back-to-back tournaments. The UK Swing will then conclude with the UK Championships at The Belfry.

European Tour Head of Commercial Partnerships Max Hamilton added: “We are delighted to welcome Loch Lomond Whiskies and their award-winning brands as the first Official Partner of our new UK Swing.

“This innovative stretch of six events marks the start of our new Golf for Good initiative, enabling us to give back during these unprecedented times. Our health strategy is vital to this and Loch Lomond Whiskies will also contribute to that through the provision of hand sanitiser. This is a great example of how brands can work together in different ways at the moment.”