CHINA. L’OCCITANE Travel Retail has partnered with China Duty Free Group (CDFG) to unveil the Immortelle Divine Youth animation at the cdf Haikou Mova Mall in Hainan. The pop-up, located on Level L, will run until 28 September.
The animation is centred on the Immortelle Divine Youth Cream and features an elegant golden colour palette inspired by the cream’s packaging.
The pop-up aims to educate travellers on the cream’s upgraded formula, which is a powerful and effective blend that incorporates essential oils and the Immortelle flower as its key ingredient. An information wall highlights the cream’s efficacy and guides shoppers towards a consultation area where L’OCCITANE Beauty Advisors are on-hand to explain the science that powers the Immortelle Divine Youth Cream.
Travellers can receive bespoke skincare consultations using the Advanced Beauty Eye Skin Diagnosis Machine. After their diagnosis, the Beauty Advisors recommend specific L’OCCITANE en Provence products to address the customer’s specific skin needs.
As a final flourish, shoppers can personalise their purchase with engraving services on-site and receive reward cards for a chance to win product samples.
L’OCCITANE Global Travel Retail Managing Director Estelle de Bure commented: “As demand for prestige beauty in travel retail soars to new heights, our animation emerges as an invitation for beauty aficionados to embark on a rediscovery of elevated skincare education and experience.
“At the activation, the rejuvenating potential of Immortelle unfolds, allowing travellers to explore the transformative potency inherent in the Immortelle Divine Youth Cream by L’OCCITANE en Provence, and other products in the sub-line. With our dedication to creating skincare rooted in science, we continue our journey of crafting formulations with enriched efficacies, echoing our mission to positively impact people and nature.”
China Duty Free Group Deputy General Manager of Perfume and Cosmetics Department Dorothy Liu said: “We are thrilled to strengthen our partnership with L’OCCITANE Travel Retail through this prestige beauty experience for shoppers in Hainan. The captivating Immortelle Divine Youth Cream animation perfectly encapsulates our shared vision, bringing forth an educational journey that melds luxury beauty, innovation and opulence. We hope travellers feel a renewed sense of indulgence and rejuvenation after experiencing the activation, as this truly embodies the unique essence of luxury that we strive to offer at China Duty Free Group.”
The new Immoretelle Divine Youth Cream
The Immortelle Divine Youth Cream is made from golden Corsican Immortelle flowers. The anti-inflammatory and healing benefits of the medicinal flower’s essential oils have been used for over 2,000 years, L’OCCITANE says.
The refreshed formula delivers a myriad of anti-ageing benefits, antioxidants and skin radiance.
Recent clinical trials have shown the reformulated product to be more effective than Vitamin C in limiting age-related skin pigmentation and diminishing age spots. This is due to its key Immortelle Super Extract ingredient, which is a natural and effective alternative to retinol.
The Immortelle Super Extract strengthens the structure of the skin by stimulating collagen production and smooths lines and wrinkles.
Other noteworthy ingredients include the Immortelle Essential Oil and Immortelle Oily Extract. The former is a powerful natural antioxidant, with twice the efficacy of Vitamin E, which protects the skin against the damaging effects of free radicals. The latter nourishes the skin with essential fatty acids such as Omega-6 and Omega-9.
The formula also contains Immortelle Aqueous Extract, which acts as an antioxidant, protecting the skin by providing polyphenols and plant-derived micronutrients.
The Immortelle Divine Youth Cream has been shown to boost collagen production by +300%, smooths 19% of facial wrinkles and improves skin firmness by +58%.
In line with L’OCCITANE Group’s environmental commitments, the cream is packaged in a bottle made with 40% recycled glass without any cello-wrapping. ✈
