Live at the Hainan Expo (3): On location at one of the world’s great trade shows

CHINA. We are live at the second China International Consumer Products Expo (Hainan Expo), which began in Haikou, Hainan province yesterday and which runs until 30 July.

The event follows the blockbuster success of the inaugural Hainan Expo in 2021.

The Moodie Davitt Report is bringing you unrivalled on-location coverage of the event this week working with Hainan Hinews Media Company, our strategic partners in Hainan, and other associates, including renowned airport advertising specialist Asiaray Media International.

Sekkisei arrives at the Hainan Expo

KOSÉ Travel Retail is showcasing its flagship Sekkisei brand at the Hainan Expo.

Founded in 1985, Sekkisei is a well-loved Japanese beauty brand centred around the use of traditional Asian herbs. Sekkisei combines potent botanicals in its formulations to bring beauty back to nature.

Its collections comprise the Sekkisei, Miyabi and Clear Wellness Series. Sekkisei Lotion was the first ever product to be released by the brand, while Miyabi is the brand’s prestige range. Clear Wellness is the brand’s sustainable offering.

At the Hainan Expo, KOSÉ Travel Retail aims to build brand awareness for Sekkisei and highlight its wider long-term Group strategy, ‘Vision 2026’. Click here for our full story.

L’Oréal heralds high-profile return 

L’Oréal Travel Retail Asia Pacific occupies a vast 625sq m pavilion, as well as a 20sq m area for Lancôme in the French Pavilion.

The L’Oréal Pavilion showcases the beauty giant’s sense of purpose, which is to ‘Create Beauty that Moves the World’. Described as a sustainable beauty tech showcase, the pavilion houses many multi-sensorial zones.

These are The Future of Beauty, Beauty For Our Planet, Best for Experiential Beauty, Immersive Olfactory Beauty, Diverse Expression of Couture Beauty and Beauty to Come. Click here to read our full story. 

L’Oréal is showcasing its sense of purpose and start-studded portfolio at the Hainan Expo
L’Oréal Travel Retail’s latest beauty tech innovations are previewed at the Future of Beauty Zone

Foreo and FAQ make a big statement

Swedish beauty tech and wellbeing house Foreo, alongside sister anti-aging brand FAQ, is making a big statement at the Hainan Expo.

Foreo and FAQ has teamed up with Hainan Development Holdings-owned GDF Plaza and Shenzhen Duty Free to showcase its lines at the Expo.

Both brands’ full ranges are being displayed in specially designed gondolas that give visitors the full Foreo and FAQ in-store experience.

The gondolas also educate visitors on the features and skincare benefits of both brands.

Foreo and FAQ also have a presence in the CNSC, Hainan Tourism Duty Free Shopping Complex and Zhuhai Duty Free pavilions. The latter is Foreo’s newest partner in Hainan.

Leong poses for photos with (Left to right) Zhuhai Duty Free Deputy Director Lindsay Shen; Shenzhen Duty Free Chairman You Jiangwei and HTDF Merchandising Purchasing Director Karen Chen
Leong and Shenzhen Duty Free ChairmanYou Jiangwei explore the latest anti-aging devices from FAQ
Perfect match: Leong takes a photo with the team from CNSC

Shiseido brings beauty innovations to the Hainan Expo

Shiseido Group is bringing its ‘beauty innovations for a better world’ philosophy to life at the Hainan Expo. 

Shiseido Group returns to the China International Consumer Products Expo [Hainan Expo].

The Japanese prestige skincare company is presenting new products alongside beauty tech innovations from its 19-brand strong portfolio. This includes prestige brands such as Shiseido, Clé de Peau Beauté, IPSA, Drunk Elephant and Nars.

It is also unveiling three new brands at the Expo including niche fragrance brand Serge Lutens, Gen Z men’s skincare brand Sidekick and beauty supplements brand INRYU. Click here to read the full story. 

Hainan Province Vice Governor Ni Qiang (middle) joined senior Shiseido executives to officially open the pavilion
Serge Lutens is debuting its Collection Noire and Gratte-Ciel perfume series
Sidekick is all about self-expression, individuality and personal style. It is showcasing a line-up of eight products which address the diverse skincare needs of young Asian men.
The launch of supplement brand INRYU reinforces Shiseido Group’s position as a personal beauty wellness company

Images of a vibrant opening day

The Hainan Hinews Media Company team are working long hours throughout the Expo, bringing coverage of the event to a vast audience across the island and on the Mainland.

Our close colleague, South African national Lara Netherlands (pictured with colleagye Zhang Yao right), an anchor with Hainan International Communication Network (HICN) – Hainan’s largest multi-lingual web portal in Hainan and part of Hainan Hinews Media Company – is hosting a series of interviews and livestream programmes this week featuring leading industry figures.

Lara took time out to send us these photos from day one.

Jennifer Peng from Shenzhen Duty-Free Group sent us these great images of the travel retailer’s impressive stand under its TIMES DF branding for Mission Hills Haikou (a partnership with DFS Group). To read our exclusive interview with Shenzhen Duty-Free Group Chairman You Jiang, click here.

Zhang Yimei, a senior executive at the Hainan Tourism Investment Duty Free Co-run Hainan Tourism Duty Free Shopping Complex (HTDF), also showed off her photography skills, kindly supplying us with a range of images below, beginning of course with the vibrant HTDF stand.

White Paper published

The Moodie Davitt Report and KPMG China yesterday (26 July) presented their second White Paper dedicated to Hainan’s offshore duty free sector and Free Trade Port programme.

The Moodie Davitt Report Founder & Chairman Martin Moodie and KPMG China Partner-in-Charge of Hainan Business Nicole Zhang delivered a video address at today’s opening conference managed by Expo organiser Hainan IEDB.

Click here for further details.

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