Lindt & Sprüngli Travel Retail has updated its Lindt chocolate range with new brands, formats and pack redesigns for 2022.
Included in the new line-up is a Lindor Bag Milk 100g format which targets the growing demand for self-treating and on-the-go snacking. According to Lindt & Sprüngli Travel Retail, 88% of surveyed shoppers said they found the smaller bag, which contains eight Lindor chocolate truffles, appealing.
Lindt Nuxor, which features pralines of gianduja chocolate with roasted whole hazelnuts, will make its debut in travel retail next year with 165g gold ballotins of Milk and a channel-exclusive Milk & Dark Assorted.
The Lindt Napolitains range is relaunched to feature an eye-catching pack design targeting increased visual appeal and brand awareness. Changes include more visible on-pack details of the six Napolitains flavours, and the number of pieces in each box, and more prominent side of pack graphics.
The revamped range will be supported with a ‘Time to Travel’ POS activation.
Lindt & Sprüngli Travel Retail noted that confectionery gifting continues to be a key consideration for duty free shoppers. It cited studies which indicate that 50% of European travellers will most likely consider buying confectionery for a gifting occasion, especially when travelling for leisure or visiting friends and family.
With Lindor as a hero brand, Lindt & Sprüngli Travel Retail believes it is well placed to help travel retailers drive sales and profits from this trend.
The company also noted the growing concern regarding sustainability among travelling consumers, especially millennial shoppers and highlighted its Lindt & Sprüngli Farming Programme.
The initiative strives for ecologically and socially responsible cultivation and supports farmers, their families and their communities. It has reached a significant milestone, with 100% of cocoa beans now traceable back to their origin and externally verified.
Lindt & Sprüngli Travel Retail Head of Duty Free Division Peter Zehnder said: “With growing numbers of passengers returning to the seas and skies, travel retailers will need to ensure they are offering the right mix of products that consumers are actively searching for.
“In the confectionery aisle, this will encompass a strong core range of bestselling lines and innovative novelties from leading brands that shoppers know and trust. As a much-loved confectionery brand with global appeal, Lindt is ideally placed to help travel retailers meet the various needs of confectionery buyers.”
Zehnder said the new and refreshed lines will bring “much-needed innovation to the travel confectionery market, providing travellers with exciting new products to suit every occasion”.
Note. Lindt is a Gold Partner at next week’s Virtual Travel Retail Expo (11-15 October). Visitor registration remains open for the event run by The Moodie Davitt Report and FILTR.QINGWA, with co-organiser Hainan Provincial Bureau of International Economic Development.
Registration is free for all travel retailers, food & beverage concessionaires and airport companies.
