Lindt & Sprüngli will launch the Swiss Masterpieces Bijoux Collection at next week’s TFWA World Exhibition in Cannes (Marine Village R5 and R7).
The new collection, a limited edition which is exclusive to travel retail, is said to emphasise the ‘jewel-like’ quality of the Swiss Masterpieces. It will be available from spring 2017.
The Bijoux assortment contains 26 pralines including two new flavours, Perle de Cuivre and Pépites d‘Or.
Perle de Cuivre has crunchy cocoa and cookie in fondant, coated with white and dark chocolate and garnished with a copper-coloured pearl. Pépites d‘Or is an almond praline, with Amaretti, coated in dark chocolate and finished with golden sprinkles.
The collection is presented in premium packaging to target the gifting market.
To support the launch, and to showcase the skill of its Swiss Master Chocolatiers, Lindt is offering live chocolate making demonstrations and handmade gifts for VIP guests to the stand in Cannes.
Airport promotions of the new collection will feature a ‘bijouterie’, showcasing the Swiss Masterpieces. This will also be a highlight of the latest phase of the Lindt Swiss Chocolate Festival.
Lindt & Sprüngli Head of Global Duty Free Division Peter Zehnder said: “Creating pralines is an art that requires considerable skills and craftsmanship, which our Master Chocolatiers have refined over more than 170 years.
“This new element of an elegant range is the embodiment of that expertise. Each of the new pralines has been created with the passion, attention to detail and insistence on perfection that is the hallmark of the Master Chocolatier.”
