Leading premium confectionery brand Lindt & Sprüngli partnered with Lagardère Travel Retail in a recent Easter promotion at Geneva Airport.
The eye-catching Place Centrale activation included a sculpture made from hundreds of Lindt Gold Bunnies, with highlighted products including 220g Swiss Masterpieces and Lindor truffles. Travellers were offered the opportunity to sample the truffles, made on-site by the Swiss brand’s Master Chocolatier.
To encourage the spirit of gifting, ribbon printing was also available allowing customers to personalise purchases.
Lindt & Sprüngli Head of Global Travel Retail Peter Zehnder said: “We’re delighted to partner with Lagardère Travel Retail to offer the best of Lindt’s chocolate and experiences at Geneva Airport during the key Easter travel and gifting period.
“Incorporating data we have collected on consumer behaviour in the ‘Delight’ pillar of our category vision, the animation aims to spread the joy of taking home gifts for loved ones. We hope that travellers enjoy discovering all that the animation has to offer.”
Lagardère Travel Retail Head of Global Confectionery Stephanie Zakarian added: “Together with Lindt & Sprüngli Global Travel Retail, we’re pleased to celebrate Easter with an eye-catching animation that is sure to put a smile on travellers’ faces. The animation, with the novelty of freshly made chocolate prepared by the Maître Chocolatier, underlines our goal to offer travellers memorable experiences at the airport.” 
