Ahead of next week’s IAADFS Duty Free Show of the Americas, Swiss chocolatier Lindt & Sprüngli has revealed it will be focusing on capitalising on the “significant” progress made in the Americas region in 2015.
“In a tough commercial environment we’ve managed to secure 14% of the market, and we’re now the number two player in the Americas,” said Head of Lindt & Sprüngli Global Duty Free Division Peter Zehnder. “A massive achievement was our increase in market share from 42% to 46% in Brazil, where the climate has been particularly difficult.”
The company said that its US business has been successfully integrated into Lindt Travel Retail and the partnership with distributor Otis McAllister has enabled it to build the brand, focusing on the right promotions and securing more retail space for under-performing lines.
Lindt will showcase its key duty free brands including new Swiss Masterpieces and Lindor variants at the IAADFS show |
Lindt added that the appointment of Claude Fontainbleu earlier this year has incorporated selected airports (Aer Rianta) and the Canadian border shop enterprise into the Lindt duty free business and has streamlined distribution to this channel.
The Lindt & Sprüngli Group has reported a “good” year in North America for 2015. As recently announced in the company’s annual report 2015, Lindt concentrated its North American efforts on integrating the Russell Stover and Ghirardelli businesses. According to Lindt, this enabled the Group to achieve organic sales growth of 7.9% in the North American Free Trade Agreement (NAFTA) region and secure the number three position in the biggest confectionery market in the world.
At the upcoming IAADFS show, Lindt will showcase its key duty free brands, including its new Swiss Masterpieces assorted pralines range and new Lindor variants. The brand will also unveil its 2016 Lindor tube limited editions in Orlando. Described as “on-trend”, the orange tube features two new flavours – cappuccino and almond – and will be complemented by a silver ‘edition of the year’ 2016, which comprises milk chocolate, surfin dark chocolate, strawberry and coconut flavours.
Lindt will be exhibiting on the Otis McAllister stand (1305) at the IAADFS show.
