MALAYSIA. AirAsia is capitalising on the recently-established Langkawi travel bubble with the launch of AirAsia travelmall through its Super App. The venture is a first-of-its-kind platform that offers a convenient digitised and contactless duty free shopping service.
In a first for the Asean region, Langkawi visitors are now able to choose tax free products across a wide range of categories online via the AirAsia travelmall.
As well as benefiting from duty free prices, customers can enjoy same-day delivery whereby purchased items will be delivered to their designated location or hotel at the hour they choose.
In conjunction with the launch, AirAsia travelmall is offering up to -70% off Langkawi duty free items between today (30 September) and 31 October.
There is free delivery for orders with a minimum spend of RM50 (US$12), with further discounts available for AirAsia flight guests.
AirAsia Super App CEO Amanda Woo said: “In line with AirAsia’s strong commitment to making the Langkawi travel bubble a success, we are thrilled to collaborate with the Langkawi Development Authority to offer a new digital and contactless duty free shopping experience with an island-wide and same-day delivery across Langkawi.
“This is just the first step; soon there will also be a full spectrum of fulfilment from inflight seat delivery, airport pickup on top of hotel and home delivery with 13 Asean retailers on board with Airasia’s duty-free offerings.
“This is the future of shopping and we are proud to launch yet another industry-first service. AirAsia travelmall is part of our unwavering support to continuously innovate and enhance our product and service offerings. The platform leverages the super app technology which connects users directly to the comprehensive inventory of products and their preferred delivery options and is backed by a seamless and secured payment.”
Woo added: “This platform was carefully designed to support the digital transformation of duty free retail stores in Langkawi with an enhanced online duty-free shopping experience. We are also committed to supporting local merchants by offering low commission rates.
“It is our wish to assist them achieve phenomenal growth by leaps and bounds. We look forward to welcoming more operators who are ready to embrace the power of technology and ecommerce.”
Speaking on behalf of the AirAsia travelmall merchants, Tan Min Jie, Manager of Eastern Native Duty Free said: “We’re really excited to be a part of this new initiative by AirAsia travelmall where we can reach out to more customers and expand the way we work by offering same day hotel delivery service. It’s been good to see Langkawi abuzz again after a while and we’re looking forward to serve more customers in the coming months.”
Langkawi General Supplies Business Development Manager Sunny Yeoh said: “Things have been rough but we’re coming back stronger. Today, together with AirAsia travelmall, we are excited to be able to enhance and rejuvenate the duty free shopping experience in Langkawi.
“Our sincere appreciation to the AirAsia team for giving us an opportunity to be part of the exciting super app business. We’ve seen the power of ecommerce and we’re ready to truly embrace this new channel and to continue to grow and innovate as a company.”
The Langkawi resort island became the first holiday location in Malaysia to reopen after a lengthy lockdown that restricted domestic and international travel on 16 September. It was chosen as a pilot destination for travel by fully vaccinated domestic tourists initially.
