Coty brand Jil Sander has launched a new eau de toilette line comprising five products in global travel retail.

Softly Jil Sander is dedicated to women who wish to indulge themselves with a daily ritual of softness and comfort, according to the brand.

Softly Jil Sander edt, created by Nathalie Lorson, opens with ginger and magnolia fraser enhanced by a cotton accord. The heart features floral notes of jasmine, orange blossom and helitrope while the base blends musk, vanilla and sandal wood.


Softly does it: the new line’s campaign features model Anna Selezneva

The full Softly Jil Sander line comprises: Bath Oil (€33), Shower Foam (€25), Body Scrub (€25) and Body Milk (€25). The edt is priced at €43.

The Softly Jil Sander collection’s packaging continues the design codes of the house’s fragrances. The logo, inscribed in white or aquamarine blue, is featured on the five products. The eau de toilette is housed in a crystalline bottle topped by a white band that contrasts with the scent’s aquamarine coloured juice.